storage wars dave hesterThe new season of Storage Wars began last week, which resulted in a lot of questions about the cast of the show, so I thought it would be a good idea to profile the main players in the storage locker bidding world.

I am going to begin with the man everyone loves to hate: Dave Hester.  I chose Dave first simply because – love him or hate him – he’s quickly becoming one of the most recognized people from the show.   He is clearly the smartest bidder of the bunch, and runs a very successful consignment shop out of Costa Mesa, CA (no doubt helped by the exposure from the show).

(For those who don’t know, his shop differs from a regular thrift store as people basically put stuff in his shop to sell and don’t get money until it does.   I guess similar to a real life Ebay, without the bidding.  That’s the best way I can describe consignment)

On the show, Dave rubs his competitors the wrong way on a daily basis, with his last minute bids, and clear attempts to simply drive up the cost of lockers.   He will come out of nowhere to use his catch phrase “Yuuuup” which really gets in the heads of people bidding because once they hear that, they usually know there is either something in the locker worth getting, or they’re being duped.. either way, hearing “Yuuup” knows they will probably have to pay a few hundred more than they wanted to spend.

He is by far the top player of the show, as last season he spent $20.9k (9k more than his next bidder, Darrell), but made $144k in sales for a whopping $6.88 made per dollar he spent. (source: Wikipedia)

On a personal level, I’m torn on Dave.  He is a fantastic businessman, so you have to respect that, but there is no doubt he can be frustrating to watch.  Most of us have been involved in auctions on some level, and there was always that person who has to jump in at the last minute to drive up your price.  That’s Dave Hester.

Is he frustrating? Yes.  Is he annoying?  At times.  Would Storage Wars be a successful show without him?  I doubt it.